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These 7 valuable lessons I learnt over the last 7 years as a full-time entrepreneur, are not only applicable to business but are also great life hacks:

Don’t skip the fundamentals

Racing to the finish line will knock you out of the race before you get your footing. Make an effort to do simple things well, and master them before moving on to the harder or more challenging things.


Being timid will get you nowhere

The inability to make clear decisions will keep you stuck. You miss 100% of the chances you don’t take.


You have everything you need

As long as you’re willing to do what it takes needed to get the desired result, you can reverse engineer practically anything.


Your first 5 customers are golden

They are at the core of your business, treat them well!


Work with a strategy in mind 

Making 50% of $1000 is better than making 50% of $0. Don’t be afraid to ask for and accept help.


100% growth is also equal to this

Having 1 customer and then acquiring another, don’t discount it; that is growth. Replicate this sequence consistently and exponentially and you will thrive


Trust your gut and take the leap

Look for opportunities that makes your heart sing and pursue them. When you are clear on what they are, your instincts never steers you wrong.


Tonnia Matthews

Tonnia boasts a rich blend of entrepreneurial and Fortune 500 corporate acumen, underpinned by a solid academic foundation. Her expertise spans finance, product development, and risk management, applying a hands-on approach to drive business growth. This exceptional combination positions her perfectly to deliver insightful and impactful solutions through Tonnia Theory.