I wear many hats.

Entrepreneur. Consultant. Coach. Project Manager. Graphic Designer. Creative. Boy Mom. Wife. Believer. Doer.

What is Tonnia's Theory?

As a left and right brain thinker, armed with my share of wins and losses, I intimately understand that ownership provides more control over your choices and your outcomes. I am committed to simplifying the complexities of building profitable businesses to withstand the volatility of time and industry shifts. My clients are driven, talented and posses the ideas and tenacity, but do not have the resources or the know-how to build businesses. I often hear, “I just want to focus on my craft”, “I don’t want to deal with the business side of things” or “I’m not good at business or money."

Let me help you take the necessary steps toward your goals. I offer solutions and coaching specific for you and your business, to clarify, focus and execute confidently. My greatest currency is creating value that contribute to uplifting and improving the quality of life for people like me – who are fueled by their passions and families, that are willing to go the extra mile to charter new paths and opportunities.

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Managing Director

Tonnia Matthews

From an early age, I understood the importance of people, processes and solutions and how they fit together to achieve success in both life and business. Always having a penchant towards entrepreneurship, I started and operated 3 micro businesses prior to the age of 18 that complimented my formative education in business studies. I went on to pursue my tertiary studies in Finance and International Business. However, after I landed my first job in the Human Resource Department at a Fortune 500 company over +20 years ago, it was then, I got a bird’s eye view of how larger organizations innovate, recruit talent and implement operating systems to drive profitability, growth and sustainability.

During my time in Corporate, I navigated through varying functions that ranged from funding and investments, developing and rolling out consumer products, and managing financial risk portfolios. While climbing the corporate ladder, I simultaneously built and consulted on a slew of personal projects from ideation to execution, and thoroughly enjoyed the end-to-end process. It was at this time that my desire to solution and drive change in areas that were near and dear to me proved undeniable. Leaving me no other choice but to transition to entrepreneurship full-time and focus my attention on business ownership to make a more valuable impact.



African Woman Leading Business Meeting

Workshop Series

A five part intensive workshop series geared to clarify, focus and develop solutions for your business. On completion, you’ll receive a blueprint with actionable steps specific to your business goals and needs.
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Business Consulting

Provide entrepreneurs and business owners with specific services which are focused on developing, transforming or managing new or existing processes - with the goal of unlocking trapped value.
Smiling Black Business Lady Sitting At Laptop At Workplace

Business Coaching

One-on-one support to help you clarify your business vision to ensure that it is align with your goals, by using tools and frameworks to help you understand your strategy, operations, digital presence, customer and financials.