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Tonnia Matthews
By In business ownership

Navigating the New BOI Reporting Requirements: A Step-by-Step Guide for LLC Owners

Hello Tribe, There has been lots of chatter about this new law especially for existing LLC business owners. Here is…
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The Benefits of AI and Tools Like ChatGPT for Entrepreneurs creative entrepreneurscreativesEntrepreneurshipGeneralInsightsInspirationsmall businessvalue

The Benefits of AI and Tools Like ChatGPT for Entrepreneurs

Hello Tribe! As an entrepreneur, you know that time is money, and finding ways to streamline your operations can be the key to success. That's where AI and tools like ChatGPT come in. By incorporating these technologies into your day-to-day operations, you can not only boost efficiency but also free up space for more creativity. Let's take a look at…
Tonnia Matthews
February 13, 2023
7 lessons, 7 years EntrepreneurshipGeneralInsights

7 lessons, 7 years

These 7 valuable lessons I learnt over the last 7 years as a full-time entrepreneur, are not only applicable to business but are also great life hacks: Don’t skip the fundamentals Racing to the finish line will knock you out of the race before you get your footing. Make an effort to do simple things well, and master them before…
Tonnia Matthews
January 1, 2023
Talented female author writing ideas to education textbook spending leisure weekend in cafeteria
A Step-by-Step Guide to Publishing via Amazon Kindle Direct Publishing (KDP) creative entrepreneurs

A Step-by-Step Guide to Publishing via Amazon Kindle Direct Publishing (KDP)

Hello Tribe, here's a step-by-step guide to keep handy when publishing via Amazon Kindle Direct Publishing (KDP), along with estimated times, resources needed, and tips on managing the relationship with Amazon, the product/book, and the seller: Step 1: Sign Up and Create an Account (Estimated Time: 5 minutes) Visit the KDP website (kdp.amazon.com) and sign up for a free account…
Tonnia Matthews
May 12, 2022
Composition with stack of books on table in cafe
Self-Publishing 101: Your Path to Author Freedom creative entrepreneurs

Self-Publishing 101: Your Path to Author Freedom

Hello Tribe,  many of you have started to chart your own path in new and exciting spaces to self-publish your very own masterpieces. You have a story to tell, and we're here to help you unleash it on the world. With self-publishing, you'll have the creative control and freedom to bring your book to life without traditional publishing hurdles. Here's…
Tonnia Matthews
May 1, 2022
From Barbados to the World: How Rihanna Built the Fenty Empire EntrepreneurshipGeneralInsightsInspirationLifestyle

From Barbados to the World: How Rihanna Built the Fenty Empire

Hello Tribe! You know how much I love music and consequently, you know how much I love Beyonce and my Caribbean sister Rihanna (RiRi). So while applying my Fenty lipgloss this morning that was gifted to me by a dear friend, I thought it would be cool to breakdown how Rihanna built her popular and trendy beauty brand - Fenty…
Tonnia Matthews
April 15, 2022
Tablet, small business or black woman with plants research for agriculture development or agro mana
Understanding the Product Lifecycle – Start Here! EntrepreneurshipGeneralInsights

Understanding the Product Lifecycle – Start Here!

Hello Tribe! If you're a creative entrepreneur with a never-ending stream of ideas, but limited resources and no full team, it can be tough to know where to start. That's where understanding the product lifecycle can be incredibly valuable. The product lifecycle is a series of stages that a product goes through from its conception to its decline. Understanding these…
Tonnia Matthews
April 1, 2022
Bringing Your Ideas to Life: A Guide to the Product Lifecycle for Impatient, Idea-Driven Entrepreneurs EntrepreneurshipGeneralInsights

Bringing Your Ideas to Life: A Guide to the Product Lifecycle for Impatient, Idea-Driven Entrepreneurs

Hello Tribe!  Are you ready to turn your big ideas into a reality? If you're like most of us, you're probably itching to get started, but feeling a little overwhelmed by the process. Fear not! Understanding the product lifecycle can help you bring your ideas to life without breaking the bank or losing your mind. Here's a quick breakdown of…
Tonnia Matthews
March 1, 2022
Business man looking at price tag
Set A Price That’s Right For You creative entrepreneurscreativesEntrepreneurshipGeneralInsightsprofitsmall business

Set A Price That’s Right For You

Hello Tribe! Thinking about how to set a price that will reflect your business value while covering all the cost and expenses used to provide that value? Yes, ok keep reading because here is a great place to start. A pricing model that can be used across industries by small business owners is called the Cost-Plus pricing model. Here's how…
Tonnia Matthews
November 30, 2021
Pensive Black Woman Thinking Holding Two White Shirts At Home
Navigating Uncertainty: Actionable Steps for Creative Entrepreneurs Without Much Experience action orientedcreative entrepreneurscreativesEntrepreneurshipGeneralInsightsInspirationsmall business

Navigating Uncertainty: Actionable Steps for Creative Entrepreneurs Without Much Experience

Hello Tribe! Starting a business can be especially challenging for those without much experience. The uncertainty can be overwhelming and make it difficult to know where to start. But don't let that stop you from pursuing your entrepreneurial dreams. Here are some actionable steps to help you navigate the uncertainty and get unstuck: Gain knowledge and expertise Learning is a…
Tonnia Matthews
November 8, 2021
Portrait of young african american woman sitting on floor with pen and book thinking.
Breaking Out of the Overthinking Box: How to Ditch Perfectionism and Start Your Creative Business Today action orientedEntrepreneurshipGeneralInsightsInspiration

Breaking Out of the Overthinking Box: How to Ditch Perfectionism and Start Your Creative Business Today

Hello Tribe! Are you a creative entrepreneur who struggles with overthinking and can't seem to get your business off the ground? You're not alone! So many talented individuals get stuck in the cycle of perfecting their ideas, analyzing every possible outcome, and ultimately never taking action. But it's time to break free from this limiting mindset and start living the…
Tonnia Matthews
October 9, 2021
Easy Breezy: How to Grow Your Digital Product Business EntrepreneurshipGeneralInsightsInspirationLifestyle

Easy Breezy: How to Grow Your Digital Product Business

Hello Tribe! So, once your digital product (ebook, journal, artwork, service etc.) is live and successful, it's time to think about how you can grow your business. Here are some strategies to consider: Create additional digital products: With your ebook as a solid foundation, you can start creating additional digital products to complement and expand on the information you've already…
Tonnia Matthews
September 7, 2021
Unlocking Success: The Power of a Solid Business Model for New Ventures creative entrepreneursGeneralsmall businessvalue

Unlocking Success: The Power of a Solid Business Model for New Ventures

Hello Tribe! Embarking on a startup journey is akin to navigating uncharted territories with the ambition to discover new lands of opportunity. The cornerstone of this expedition? A robust business model. It's not just a plan—it's your venture's powerhouse, propelling you toward success with precision and agility. When you walk into a coffee shop, the barista that greets you and…
Tonnia Matthews
May 3, 2021
Create business plan
Thee Business Plan – Yes, No or Maybe? creative entrepreneursGeneral

Thee Business Plan – Yes, No or Maybe?

Hello tribe, There's been much chatter around whether a business plan is still relevant especially in the solo-preneur world, the fast moving digital economy and the internet streets. If you're contemplating whether or not to invest in a business plan, let's break it down for you. The cost of a business plan can vary depending on factors like the complexity…
Tonnia Matthews
January 25, 2021
Easy Breezy: How to Launch Your Digital Product EntrepreneurshipGeneralInsightsLifestyle

Easy Breezy: How to Launch Your Digital Product

Hello tribe! Are you ready to turn your passion into a profitable business? If you're thinking of starting with an ebook, you're on the right track. Digital products are an easy and breezy way to get your business off the ground and grow from there. Starting a business can be overwhelming, but launching a digital product is a smart and…
Tonnia Matthews
January 9, 2021
The ABCs of MVPs EntrepreneurshipGeneralInsights

The ABCs of MVPs

The Importance of Minimum Viable Products (MVPs) in Digital Asset and Product Development In today's fast-paced business environment, it's essential to get products to market quickly and efficiently. One of the most effective ways to achieve this goal is by using a Minimum Viable Product (MVP) approach. An MVP is a stripped-down version of a full-fledged product that includes only…
Tonnia Matthews
October 22, 2020
What’s your MVP?! EntrepreneurshipGeneralInsights

What’s your MVP?!

You may have heard this term being thrown around or come across it as you start your journey into entrepreneurship but in short, it is a simple version of your big vision for a product/service.  It should include the essential functional features to showcase its value but all the other fancy trimmings are optional for launch.  Ideally it is your…
Tonnia Matthews
October 20, 2020
10 Helpful Apps for Solopreneurs to make your life easier EntrepreneurshipGeneralInsightsLifestyle

10 Helpful Apps for Solopreneurs to make your life easier

Hello Tribe! Wearing many hats, is now an expected trait of a creative entrepreneur, mompreneur or solopreneur as we a juggling so many things at once. However, this leads to overwhelm, burn out, lack of creativity, and inefficiencies so leverages the technologies available to us is not only smart but necessary. Here's a list of my favorite tools that I…
Tonnia Matthews
January 7, 2020
Create business plan
One Page Business Plan: In Less Than 60 Minutes action orientedcreative entrepreneurscreativesEntrepreneurshipGeneralInsightssmall business

One Page Business Plan: In Less Than 60 Minutes

Hello Tribe! It's important to have a plan in place. And, no, you don't need to write a 50-page document filled with complicated jargon. A simple, one-page business plan will do just fine! Here's why having a plan is important: Clarity of vision: When you sit down to write a business plan, you'll need to think about your business idea…
Tonnia Matthews
December 9, 2019
The Importance of Implementing a Business Model EntrepreneurshipGeneralInsights

The Importance of Implementing a Business Model

Hello Tribe! Are you wondering why you don't have enough time in a day to work through your to-do list? Or where's  your profits after all your inventory have been sold? Perhaps you're looking for growth opportunities and don't know how to position your business. Believe it or not, all these questions and concerns are directly linked to a fully…
Tonnia Matthews
September 9, 2019
To Trademark or Not To Trademark EntrepreneurshipGeneralInsights

To Trademark or Not To Trademark

Hello Tribe! Thinking about trademarking? Or whether it's the right time or if its' necessary for your business? Well here is the skinny on this topic. Trademarking a small business's name and logo can provide a number of benefits, such as legal protection, brand recognition, and the potential for additional income. A small business should consider trademarking its name and…
Tonnia Matthews
June 3, 2019
The Most Common Forms of Business Structures Explained EntrepreneurshipGeneralInsights

The Most Common Forms of Business Structures Explained

Hello Tribe! Starting a business can be a complex process, but understanding the different types of business registration and their respective requirements can help make the process smoother. There are several different types of business registration, each with its own unique characteristics and requirements. Here is an overview of some of the most common types of business registration: Sole Proprietorship:…
Tonnia Matthews
May 6, 2019
Doing business from the comfort of home. Cropped shot of an attractive young woman working at home.
When is a DBA (Doing Business As) Needed? A Guide for Expanding Your Business Lines General

When is a DBA (Doing Business As) Needed? A Guide for Expanding Your Business Lines

Hello tribe, you have established your LLC or sole proprietorship and  looking to branch out into new business lines, you might be wondering whether you need a DBA (Doing Business As) or another LLC. Well, you're in the right place! In this blog post, we'll walk you through the ins and outs of when a DBA is needed and how…
Tonnia Matthews
April 4, 2019
Apply for your Employer Identification Number (EIN) EntrepreneurshipGeneralInsights

Apply for your Employer Identification Number (EIN)

An Employer Identification Number (EIN) is a unique number assigned to a business by the Internal Revenue Service (IRS) for tax purposes. Here is an overview of the process for applying for an EIN: Determine if you need an EIN: An EIN is generally required for businesses that have employees, are required to file certain business tax returns, or are…
Tonnia Matthews
January 7, 2019
Starting an LLC for Entrepreneurs: An Overview EntrepreneurshipGeneralInsights

Starting an LLC for Entrepreneurs: An Overview

The procedure to start an LLC (Limited Liability Company) for a small business can vary depending on the state in which the business will be operating. However, in general, most states require the following steps: Choose a business name: Your LLC name must be unique and distinguishable from other business names on file with the state. File articles of organization:…
Tonnia Matthews
January 7, 2019

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Tonnia Theory is a strategic business consulting firm specializing in tailored, in-depth analysis and actionable planning for small businesses and startups. We offer dedicated 90-minute sessions that drive insightful strategy, identify unexplored opportunities, and support the achievement of sustained business growth.

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