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EntrepreneurshipGeneralInsights

7 lessons, 7 years

Don’t skip the fundamentals Racing to the finish line will knock you out of the race before you get your footing. Make an effort to do simple things well, and master them before moving on to the harder or more challenging things. Being timid will get you nowhere The inability to make clear decisions will keep you stuck. You miss…
Tonnia Matthews
January 1, 2023
Talented female author writing ideas to education textbook spending leisure weekend in cafeteria
creative entrepreneurs

A Step-by-Step Guide to Publishing via Amazon Kindle Direct Publishing (KDP)

Hello Tribe, here's a step-by-step guide to keep handy when publishing via Amazon Kindle Direct Publishing (KDP), along with estimated times, resources needed, and tips on managing the relationship with Amazon, the product/book, and the seller: Step 1: Sign Up and Create an Account (Estimated Time: 5 minutes) Visit the KDP website (kdp.amazon.com) and sign up for a free account…
Tonnia Matthews
May 12, 2022
Composition with stack of books on table in cafe
creative entrepreneurs

Self-Publishing 101: Your Path to Author Freedom

Hello Tribe,  many of you have started to chart your own path in new and exciting spaces to self-publish your very own masterpieces. You have a story to tell, and we're here to help you unleash it on the world. With self-publishing, you'll have the creative control and freedom to bring your book to life without traditional publishing hurdles. Here's…
Tonnia Matthews
May 1, 2022
EntrepreneurshipInsights

Entrepreneurship is an inside job

Hello Tribe! Recently, I’ve found myself asking this question a lot more frequently - but is it you though? Just a mere five words that signals a pause for a quick evaluation to decide whether or not I dive in or move around and keep it moving. For instance, with the extra curves I’ve gained since our world got turned…
Tonnia Matthews
March 24, 2022
EntrepreneurshipGeneralInsights

Bringing Your Ideas to Life: A Guide to the Product Lifecycle for Impatient, Idea-Driven Entrepreneurs

Hello Tribe!  Are you ready to turn your big ideas into a reality? If you're like most of us, you're probably itching to get started, but feeling a little overwhelmed by the process. Fear not! Understanding the product lifecycle can help you bring your ideas to life without breaking the bank or losing your mind. Here's a quick breakdown of…
Tonnia Matthews
March 1, 2022
Pensive Black Woman Thinking Holding Two White Shirts At Home
action orientedcreative entrepreneurscreativesEntrepreneurshipGeneralInsightsInspirationsmall business

Navigating Uncertainty: Actionable Steps for Creative Entrepreneurs Without Much Experience

Hello Tribe! Starting a business can be especially challenging for those without much experience. The uncertainty can be overwhelming and make it difficult to know where to start. But don't let that stop you from pursuing your entrepreneurial dreams. Here are some actionable steps to help you navigate the uncertainty and get unstuck: Gain knowledge and expertise Learning is a…
Tonnia Matthews
November 8, 2021
Portrait of young african american woman sitting on floor with pen and book thinking.
action orientedEntrepreneurshipGeneralInsightsInspiration

Breaking Out of the Overthinking Box: How to Ditch Perfectionism and Start Your Creative Business Today

Hello Tribe! Are you a creative entrepreneur who struggles with overthinking and can't seem to get your business off the ground? You're not alone! So many talented individuals get stuck in the cycle of perfecting their ideas, analyzing every possible outcome, and ultimately never taking action. But it's time to break free from this limiting mindset and start living the…
Tonnia Matthews
October 9, 2021
EntrepreneurshipGeneralInsightsInspirationLifestyle

Easy Breezy: How to Grow Your Digital Product Business

Hello Tribe! So, once your digital product (ebook, journal, artwork, service etc.) is live and successful, it's time to think about how you can grow your business. Here are some strategies to consider: Create additional digital products: With your ebook as a solid foundation, you can start creating additional digital products to complement and expand on the information you've already…
Tonnia Matthews
September 7, 2021
creative entrepreneursGeneralsmall businessvalue

Unlocking Success: The Power of a Solid Business Model for New Ventures

Hello Tribe! Embarking on a startup journey is akin to navigating uncharted territories with the ambition to discover new lands of opportunity. The cornerstone of this expedition? A robust business model. It's not just a plan—it's your venture's powerhouse, propelling you toward success with precision and agility. When you walk into a coffee shop, the barista that greets you and…
Tonnia Matthews
May 3, 2021
EntrepreneurshipGeneralInsights

Digital Products are the Best MVPs

Hello Tribe! Are you ready to turn your big idea into a reality? Then you're in luck because digital products are the perfect MVPs for you. First of all, what is an MVP? It stands for Minimum Viable Product and it's a smart approach to product development that focuses on delivering the most essential features to your customers first. With…
Tonnia Matthews
March 27, 2021
business plan
creative entrepreneurssmall business

Business Plan Pricing

Hello Tribe, So you have made the decision to invest in creating a business plan upfront - and this is a great investment. Here's a quick guide to keep you in the know about the current industry pricing. The cost of a business plan can vary significantly depending on several factors, such as the complexity of the business, the industry,…
Tonnia Matthews
January 25, 2021
Create business plan
creative entrepreneursGeneral

Thee Business Plan – Yes, No or Maybe?

Hello tribe, There's been much chatter around whether a business plan is still relevant especially in the solo-preneur world, the fast moving digital economy and the internet streets. If you're contemplating whether or not to invest in a business plan, let's break it down for you. The cost of a business plan can vary depending on factors like the complexity…
Tonnia Matthews
January 25, 2021
EntrepreneurshipGeneralInsights

The ABCs of MVPs

The Importance of Minimum Viable Products (MVPs) in Digital Asset and Product Development In today's fast-paced business environment, it's essential to get products to market quickly and efficiently. One of the most effective ways to achieve this goal is by using a Minimum Viable Product (MVP) approach. An MVP is a stripped-down version of a full-fledged product that includes only…
Tonnia Matthews
October 22, 2020
EntrepreneurshipGeneralInsights

What’s your MVP?!

You may have heard this term being thrown around or come across it as you start your journey into entrepreneurship but in short, it is a simple version of your big vision for a product/service.  It should include the essential functional features to showcase its value but all the other fancy trimmings are optional for launch.  Ideally it is your…
Tonnia Matthews
October 20, 2020
Create business plan
action orientedcreative entrepreneurscreativesEntrepreneurshipGeneralInsightssmall business

One Page Business Plan: In Less Than 60 Minutes

Hello Tribe! It's important to have a plan in place. And, no, you don't need to write a 50-page document filled with complicated jargon. A simple, one-page business plan will do just fine! Here's why having a plan is important: Clarity of vision: When you sit down to write a business plan, you'll need to think about your business idea…
Tonnia Matthews
December 9, 2019
EntrepreneurshipGeneralInsightsInspiration

FAQs on Making More Money

Hello Tribe! You have helped to create this blog post by some of the most frequently asked questions surrounding your business' revenue and profit. So here it is, on your way to profitability keep these questions and answers in mind: How can I increase my revenue? This is a common question among creative entrepreneurs as they look for ways to…
Tonnia Matthews
September 30, 2019
EntrepreneurshipGeneralInsights

The Profit Margin Explained

So you have implemented your business model and your business is operating more efficiently, now it's time to start tracking that money! Think about it this way, your profit margin is a financial metric that measures the profitability of a business by expressing the amount of profit as a percentage of the revenue. It is used to determine the efficiency…
Tonnia Matthews
September 20, 2019
EntrepreneurshipGeneralInsights

To Trademark or Not To Trademark

Hello Tribe! Thinking about trademarking? Or whether it's the right time or if its' necessary for your business? Well here is the skinny on this topic. Trademarking a small business's name and logo can provide a number of benefits, such as legal protection, brand recognition, and the potential for additional income. A small business should consider trademarking its name and…
Tonnia Matthews
June 3, 2019
EntrepreneurshipGeneralInsights

The Most Common Forms of Business Structures Explained

Hello Tribe! Starting a business can be a complex process, but understanding the different types of business registration and their respective requirements can help make the process smoother. There are several different types of business registration, each with its own unique characteristics and requirements. Here is an overview of some of the most common types of business registration: Sole Proprietorship:…
Tonnia Matthews
May 6, 2019
EntrepreneurshipGeneralInsights

Starting an LLC for Entrepreneurs: An Overview

The procedure to start an LLC (Limited Liability Company) for a small business can vary depending on the state in which the business will be operating. However, in general, most states require the following steps: Choose a business name: Your LLC name must be unique and distinguishable from other business names on file with the state. File articles of organization:…
Tonnia Matthews
January 7, 2019

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