About.

Tonnia Theory LLC is a boutique business consulting firm founded in 2016 by me, Tonnia Harry-Matthews, to provide strategic actionable solutions to entrepreneurs and small business owners.

As Managing Director and Lead Consultant, I help you start, grow and transform your new or existing business to maximize value delivered through solutions that best suits your needs.

My  journey …

From an early age, I understood the importance of people, processes and solutions and how they fit together to achieve success in both life and business. Always having a penchant towards entrepreneurship, I started and operated 3 micro businesses prior to the age of 18 that complimented my formative education in business studies. I went on to pursue my tertiary studies in Finance and International Business. However, after I landed my first job in the Human Resource Department at a Fortune 500 company over +20 years ago, it was then, I got a bird’s eye view of how larger organizations innovate, recruit talent and implement operating systems to drive profitability, growth and sustainability.
During my time in Corporate, I navigated through varying functions that ranged from funding and investments, developing and rolling out consumer products, and managing financial risk portfolios. While climbing the corporate ladder, I simultaneously built and consulted on a slew of personal projects from ideation to execution, and thoroughly enjoyed the end-to-end process. It was at this time that my desire to solution and drive change in areas that were near and dear to me proved undeniable. Leaving me no other choice but to transition to entrepreneurship full-time and focus my attention on business ownership to make a more valuable impact.

Who am I …

Entrepreneur, Business Consultant, Business Coach, Project Manager, Graphic Designer, Creative, Boy Mom, Wife, Believer and Doer.

Where I’ve worked …

2016 - Now
Founder at Tonnia Theory LLC
2015 - 2016
Director at Blueminc
2006 - 2015
Senior Consultant for Aetna
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Tonnia Theory was born …

Thus my theory, Tonnia’s Theory was born. As a left and right brain thinker, armed with my share of wins and losses, I intimately understand that ownership provides more control over your choices and your outcomes. I am committed to simplify the complexities of building profitable entrepreneurial ventures to withstand the volatility of time and industry shifts.
My clients are those possessing great talents, ideas, drive and tenacity, that don’t always have the wherewith-all, the right resources or the know-how to build resilient successful micro to small businesses. I often hear, “I just want to focus on my craft”, “I don’t want to deal with the business side of things” or “I’m not good at business or money”.
So, let me help you, take the necessary steps toward your goals and vision. I offer solutions and coaching specific for you and your business to clarify, focus, operate and execute confidently in a strategic way.
My greatest currency is creating value that contribute to uplifting and improving the quality of life for people like me – who are fueled by their passions and families, that are willing to go the extra mile to charter new paths and opportunities.

Leaders read, and so should you.
See my reading list and start reading today!

Services

Workshop Series

A 5 part intensive series geared to clarify, focus and develop custom solutions for your business. On completion, you’ll receive a blueprint with actionable steps to meet your goals.

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Business Consulting

A detailed analysis of all new or existing areas of your business to develop a working model to unlock your trapped value and then support you through the implementation and execution phases.

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Creative Consulting

Your digital presence is now more important today, than ever before. I will help you convert your idea or transform an existing brand into splendid designs that clearly communicates your message.

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Workshop Series

My workshop series is designed to help entrepreneurs and businesses discover, leverage and monetize emerging opportunities through business insights, process improvement and the digital economy.
Through my proprietary process, I provide my clients with an immersive and practical experience which is anchored around five (5) key outcomes that help identify the optimal approach, that balances investing in digitizing a client’s current business model against new and fresh best practices and frameworks.
I take my clients through five (5) focused workshops, which results in a customized roadmap that is tailor made to build or transform their business.
1

Define

Like any journey, the first step is key. Here we work on defining your anticipated or current business model. Via a tailored approach, we determine if your focus should be on improving your business model or investing in a new approach.
2

Focus

In this step, we hone in on areas of your business model that should be given keen attention. For example, your go-to-market strategy or your product innovation process. This provides clear insights on questions like what will have the biggest payout? or What areas can potentially have the highest risks?
3

Strategy

To ensure the success of a business idea or model, a strategy needs to be defined. In this step we develop a strategy for the digital age and identify the opportunities and threats that are transformative and innovative.
4

Risk

Risk identification and management is generally underrated when it is relates to your business. Questions such as, "What is the risk of being late to move, and does it vary by type of business? Or, "What are the pitfalls that I may encounter, and how to avoid or be prepared for them?" These questions and others will be tackled in this workshop.
5

Operations

The backend infrastructure of a business is core to its success. Ensuring that you implement lean processes and technologies to ensure optimal productivity, so you can focus on growing your business is essential. In this workshop we cover everything from financial statements & tax to the differences between contractors and W2 employees.
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Workshop Packages

Full

Includes all 5 workshops (Define, Focus, Strategy, Risk & Operations)

$2000

Plus

Includes 3 workshops (Define, Focus & Strategy)

$1250

Single

One session to clarify and define your business idea

$500

How I Can Help

Coaching & Consulting

Having a dedicated business coach to guide you through your operations, processes, challenges and opportunities, ensures the best outcomes for you and your business.

From conceptualization through implementation, I deliver in-person or virtual coaching sessions, and I consult on a variety of topics ranging from business strategy to back office operations.

Business Consulting

A detailed analysis of all new or existing areas of your business to develop a working model to unlock your trapped value and then support you through the implementation and execution phases.

Schedule a session

Creative Consulting

Your digital presence is now more important today, than ever before. I will help you convert your idea or transform an existing brand into splendid designs that clearly communicates your message.

Schedule a session

Pricing

My pricing is straightforward, affordable and simple. I charge $150 per 1 hour session. This provides us with the ability to be flexible in providing the value you need at an affordable price point.

What to expect?

01. Goal Oriented

Prior to our session, we agree on the goals that are expected from the dialog. I share a short questionnaire before we meet, to gather a few talking points, which helps us to be focused.

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02. Virtual

To accommodate your schedule and to begin working right away, we will use Google Hangouts to have a video conference together. This provides us with an opportunity to dig in quickly and efficiently.

03. Schedule

If you would like to schedule a session, you can choose a time slot via the button below.

Schedule a session

What’s next?

Our first step is scheduling a session. You can use my Calendly to pick an open time slot @ calendly.com/tonniatheory or the button below.

If there are no sessions that fit your schedule due to our time difference, please message me and we will work something out.