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African-American Woman Writing Computer Code
creative entrepreneurscreativesEntrepreneurshipGeneralInsightsInspirationsmall businessvalue
February 13, 2023

The Benefits of AI and Tools Like ChatGPT for Entrepreneurs

Hello Tribe! As an entrepreneur, you know that time is money, and finding ways to streamline your operations can be the key to success. That's where AI and tools like ChatGPT come in. By incorporating these technologies into your day-to-day operations, you can not only boost efficiency but also free up space for more creativity. Let's take a look at…
Tonnia Matthews
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EntrepreneurshipGeneralInsights
January 1, 2023

7 lessons, 7 years

Don’t skip the fundamentals Racing to the finish line will knock you out of the race before you get your footing. Make an effort to do simple things well, and master them before moving on to the harder or more challenging things. Being timid will get you nowhere The inability to make clear decisions will keep you stuck. You miss…
Tonnia Matthews
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EntrepreneurshipGeneralInsights
March 1, 2022

Bringing Your Ideas to Life: A Guide to the Product Lifecycle for Impatient, Idea-Driven Entrepreneurs

Hello Tribe!  Are you ready to turn your big ideas into a reality? If you're like most of us, you're probably itching to get started, but feeling a little overwhelmed by the process. Fear not! Understanding the product lifecycle can help you bring your ideas to life without breaking the bank or losing your mind. Here's a quick breakdown of…
Tonnia Matthews
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Business man looking at price tag
creative entrepreneurscreativesEntrepreneurshipGeneralInsightsprofitsmall business
November 30, 2021

Set A Price That’s Right For You

Hello Tribe! Thinking about how to set a price that will reflect your business value while covering all the cost and expenses used to provide that value? Yes, ok keep reading because here is a great place to start. A pricing model that can be used across industries by small business owners is called the Cost-Plus pricing model. Here's how…
Tonnia Matthews
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Pensive Black Woman Thinking Holding Two White Shirts At Home
action orientedcreative entrepreneurscreativesEntrepreneurshipGeneralInsightsInspirationsmall business
November 8, 2021

Navigating Uncertainty: Actionable Steps for Creative Entrepreneurs Without Much Experience

Hello Tribe! Starting a business can be especially challenging for those without much experience. The uncertainty can be overwhelming and make it difficult to know where to start. But don't let that stop you from pursuing your entrepreneurial dreams. Here are some actionable steps to help you navigate the uncertainty and get unstuck: Gain knowledge and expertise Learning is a…
Tonnia Matthews
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Portrait of young african american woman sitting on floor with pen and book thinking.
action orientedEntrepreneurshipGeneralInsightsInspiration
October 9, 2021

Breaking Out of the Overthinking Box: How to Ditch Perfectionism and Start Your Creative Business Today

Hello Tribe! Are you a creative entrepreneur who struggles with overthinking and can't seem to get your business off the ground? You're not alone! So many talented individuals get stuck in the cycle of perfecting their ideas, analyzing every possible outcome, and ultimately never taking action. But it's time to break free from this limiting mindset and start living the…
Tonnia Matthews
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EntrepreneurshipGeneralInsightsInspirationLifestyle
September 7, 2021

Easy Breezy: How to Grow Your Digital Product Business

Hello Tribe! So, once your digital product (ebook, journal, artwork, service etc.) is live and successful, it's time to think about how you can grow your business. Here are some strategies to consider: Create additional digital products: With your ebook as a solid foundation, you can start creating additional digital products to complement and expand on the information you've already…
Tonnia Matthews
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EntrepreneurshipGeneralInsights
March 27, 2021

Digital Products are the Best MVPs

Hello Tribe! Are you ready to turn your big idea into a reality? Then you're in luck because digital products are the perfect MVPs for you. First of all, what is an MVP? It stands for Minimum Viable Product and it's a smart approach to product development that focuses on delivering the most essential features to your customers first. With…
Tonnia Matthews
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Tonnia Theory is a strategic business consulting firm specializing in tailored, in-depth analysis and actionable planning for small businesses and startups. We offer dedicated 90-minute sessions that drive insightful strategy, identify unexplored opportunities, and support the achievement of sustained business growth.

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