Skip to main content

You may have heard this term being thrown around or come across it as you start your journey into entrepreneurship but in short, it is a simple version of your big vision for a product/service. 

It should include the essential functional features to showcase its value but all the other fancy trimmings are optional for launch. 

Ideally it is your starting point.

Determining your MVP (Minimum Viable Product) is as important as your what and your why.

It gives you permission to stop and launch your new product/service.

Don’t get stuck trying to perfect a product/service that has not seen the light of day. For one it’s costly for entrepreneurs to do this. So once you’ve gotten it to a satisfactory* point (your MVP) then launch.

See how it performs in the market. Get feedback, support, and document how consumers respond to your product. Then improve.

This does not mean to put out a poor product and expect great results but do the best you can with what you have.

And go for it!

Tonnia Matthews

Tonnia boasts a rich blend of entrepreneurial and Fortune 500 corporate acumen, underpinned by a solid academic foundation. Her expertise spans finance, product development, and risk management, applying a hands-on approach to drive business growth. This exceptional combination positions her perfectly to deliver insightful and impactful solutions through Tonnia Theory.